06.15.23
Hand washing habits acquired from the Covid-19 pandemic is driving the hand cream and hand lotion market.
According to a report by ResearchAndMarkets analyzing the trend, the global hand cream and hand lotion market is expected to reach $9.3 billion in 2026 at a CAGR of 9.8%.
The report provides strategists, marketers and senior management with the critical information they need to assess the market.
Major players in the hand cream and hand lotion market are Unilever, Johnson & Johnson, Procter & Gamble, Coty, Beiersdorf, LYNX, Whealthfields Lohmann, Jahwa and Suave.
Dry Hands Caused by Frequent Handwashing Prompt Purchases
The main types of hand cream and hand lotion are moisturizing hand lotion, protective hand lotion, repair hand creme, and others. Hand lotion with moisturizing properties is a liquid that users apply to their hands to make them feel smoother and softer. The different applications include adult, and baby, and are distributed through various channels such as supermarkets or hypermarkets, specialty stores, beauty salons, pharma, drug store, and online stores.
The increasing habit of frequent hand washing to avoid infections is a key factor driving the growth of the hand cream and hand lotion market. Washing hands regularly and thoroughly is one of the best ways to reduce COVID-19 transmission, as hands are responsible for bringing most bacteria into our respiratory system.
Although hand washing and the use of harsh sanitizers are both essential to reduce the spread of the virus, they can hurt the skin, causing the hands to feel dry, cracked and sore. Therefore, doctors recommend using hand creams that help maintain the hands nourished, soothe any dry areas and minimize irritation of the skin.
Counterfeit Products Hamper Hand Cream Growth
The presence of counterfeit products is a key factor hampering the growth of the hand cream and hand lotion market, experts say. Since many users are unaware that the product they are using is a counterfeit, the user will blame the authentic company if the take-off item stops working properly, it quickly falls apart, or it doesn't meet their expectations.
Retailers, distributors and other organizations that work with companies frequently lose trust in reputable companies because of counterfeiters' actions. More than $31.76 billion was lost annually by counterfeit goods throughout the fashion industry alone each year, and this issue extends to a multitude of industries. Therefore, the presence of counterfeit products is expected to hinder the growth of the hand cream and hand lotion market.
Herbal Ingredients, Essential Oils Key Trend in Hand Cream Market
The hand creams that contain healthy ingredients such as herbs and essential oils that cure and rebuild skin are a key trend in the hand cream and hand lotion market. For instance, the aloe-based hand repair creams made with 60% aloe gel provide deep moisture to the skin for comfortable and soft hands. This cream repairs dry and broken skin and can also be applied to key dry areas of the skin such as knees and elbows. The subtle scent that these natural ingredients leave behind also attracts the use of this cream more frequently.
The regions covered in the hand cream and hand lotion market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the hand cream and hand lotion market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
For more information about this report go here.