06.26.23
Dry skin is not only brought on by the gusts of cold wind from Old Man Winter.
It creeps up in the summer too. It’s biggest offender? The sun.
Inspired by the myth that dry skin only happens in the winter, Olay is presenting the #OlayBodyLabs immersion to explain how penetrating moisturizers in Olay’s Hyaluronic Body Care Regimen fight summer skin stressors and break the dry skin cycle.
On the heels of summer solstice’s official start, Olay is joining forces with Dr. Kate Biberdorf, better known as Kate the Chemist, and to explain what causes the dry skin cycle (even during summer) and how to stop dry skin in its tracks with the Hyaluronic Body Wash and Body Lotion that hydrate to build a stronger skin barrier.
“I’m so excited to help consumers better understand how the chemistry of our skin works with Olay’s prestige skin care ingredients to hydrate and strengthen the skin barrier,” said Kate the Chemist. “We all experience dry skin from time to time, especially in the winter, but most people don’t realize that summer fun can cause dry skin too.”
With the help of Kate the Chemist, Olay is breaking down how summer skin stressors like sun exposure, chlorine pools and changes in humidity can weaken the skin barrier and trigger the dry skin cycle; body care products’ effect on hydrating skin without repairing the barrier so skin feels dry again within a few hours; and breaking the dry skin cycle, which requires Olay’s unique combination of moisturizers that deeply penetrate the skin barrier hydrating to strengthen and repair it over time.
“To build a strong skin barrier, moisturizing ingredients have to penetrate the skin surface,” said Dr. Maiysha Jones, principal scientist, North America Personal Care at Procter and Gamble. “Olay’s Hyaluronic Body Wash and Body Lotion are made with skin care ingredients like petrolatum, hyaluronic acid and Vitamin B3 Complex and can penetrate the skin 10 surface layers deep for visibly healthier-looking skin over time.”