Derma E Enters Hair Care with Clean Curls Line

Skincare brand Derma E has partnered with clean-living YouTuber and curly hair expert  Alba Ramos to launch a new haircare line designed specifically for natural curls and textured hair. The Clean Curls collection features natural, organic, and plant-based ingredients that help nourish, define, and protect all curl types—from loose waves to tight coils—while remaining gentle on sensitive scalps, according to the Simi Valley, CA-based company.

“We are thrilled to be partnering with Alba Ramos to bring Clean Curls to life,” said Melinda Salvoza, senior director of new product development at Derma E. “As a clean beauty brand, Derma E is dedicated to providing safe, natural, and effective products that help consumers look and feel their best. We believe that our collaboration with Alba Ramos will help us to deliver on this promise with high-performing, eco-friendly products that address the unique needs of those with curly, textured hair.”

The Clean Curls line has four products, which the company calls a “foundational, simplified regimen.” The line includes shampoo, conditioner + co-wash, repairing treatment and a leave-in styling cream.

“I am so excited to be partnering with Derma E to bring Clean Curls to my followers and the curly hair community,” said Ramos. “Having struggled with my own curly hair journey, I know how difficult it can be to find hair care products that are not only effective, but also safe and eco-friendly. I’m proud to be working with a brand that shares my commitment to natural beauty and sustainability.”

The Clean Curls line is available for purchase now at Ulta Beauty stores and ulta.com as well as dermae.com.

Derma E earlier this year expanded its skincare products with a new mask.

You can read more about the founder of Derma E as well as the early days of Derma E in this Happi.com podcast from 2017.