Self Tanning Brand Bondi Sands Offers Virtual Try-On

Bondi Sands, with help from Perfect Corp. is taking the guessing game out the self tanning process.

The company has rolled out a new shade color virtual try-on (VTO) solution for its self tan online shopping experience in the US, UK, Europe, and Australia. The experience is powered by Perfect Corp.’s AI/AR technology, allowing customers to experiment with a variety of self tan products virtually to find their perfect shade

Bondi Sands is the first company in the self tan category to leverage Perfect Corp.’s virtual try-on technology, which assists in matching customers with their ideal shade.

The Bondi Sands VTO experience is available online for the brands’ latest self tan product— Technocolor. Additionally, a QR code is presented on the product packaging for in-store shopping. Through Perfect Corp.’s AI and AR virtual try-on technology, Bondi Sands’ customers can try on products via their mobile camera or webcam on a desktop, seeing the self tan product on their own faces with hyper-realistic results.

Since the launch of the 1 Hour Express Technocolor self tanner on April 12, more 78,000 customers have utilized the VTO experience.

For more on tech in the beauty space, see Happi's coverage of CES here.

“As a global brand, inclusiveness is a prerequisite for Bondi Sands. The self tanning industry has more work to do in this space than most beauty categories, as most brands consider diversity in marketing campaigns but not in product development,” said Blair James, co-founder and CEO of Bondi Sands. “Our new Technocolor range, is the first inclusive self tanning product on the market and has been specifically developed to produce the optimal level of DHA and hydration for each skin type and tone. To make it easy to find your perfect match, we have created the Technocolor Shade Finder Quiz that can be done on our website. At the end of the quiz, a product is suggested through an integrated try-on filter in partnership with Perfect Corp. so you can see exactly how the suggested product looks on your skin.”

“The expansion for our AR makeup virtual try-on into self tan products perfectly aligns with our company mission of solving consumer pain points and supporting beauty brands to adapt to meet the changing needs of consumers,” said Alice Chang, CEO and founder of Perfect Corp. “VTO technology has become an essential tool to engage beauty customers and increase customer purchasing confidence. We’re excited to be entering the new arena of self tan products with the Bondi Sands team.”