07.18.23
Beekman 1802 has picked an iconic celebrity for its new launch. The skincare and personal care brand has tapped Hasbro's Mrs. Potato Head to promote its new Beekman 1802 Potato Peel Resurfacing Milk Facial, which combines its hero ingredient—goat milk—and potato pulp.
The Beekman 1802 Potato Peel Resurfacing Milk Facial is available on its own now for $49 at Beekman1802.com, Ulta.com and Ulta locations across the country or in a limited-edition Mrs. Potato Head Peel & Play Set for $70 at Beekman1802.com. The limited-edition set (only 70 boxes available) includes the Potato Peel Resurfacing Milk Facial and a Beekman Mrs. Potato Head toy.
As part of the collaboration, Mrs. Potato Head will also be featured on an endcap at all 1300 Ulta Beauty doors, sent to influencers in PR boxes, and featured in various social media content. The alliance is also timed for Mrs. Potato Head's 70th birthday.
Facial Milk Ingredients
The new at-home product is formulated three molecular sizes of acids for gentle exfoliation—15% glycolic acid (AHA); 5% lactic acid (AHA) and 5% lactobionic acid (PHA), which is also derived from milk—as well as potato pulp, which is rich in vitamins B6 and C that help to visibly boost skin brightness; and the brand’s signature goat milk, which helps rebalance and stabilize the microbiome during exfoliation.The Beekman 1802 Potato Peel Resurfacing Milk Facial is available on its own now for $49 at Beekman1802.com, Ulta.com and Ulta locations across the country or in a limited-edition Mrs. Potato Head Peel & Play Set for $70 at Beekman1802.com. The limited-edition set (only 70 boxes available) includes the Potato Peel Resurfacing Milk Facial and a Beekman Mrs. Potato Head toy.
As part of the collaboration, Mrs. Potato Head will also be featured on an endcap at all 1300 Ulta Beauty doors, sent to influencers in PR boxes, and featured in various social media content. The alliance is also timed for Mrs. Potato Head's 70th birthday.