07.18.23
Ipsy will offer a new new limited-edition "Icon Box" with proudcts curated by Vanessa Hudgens. The box will be available on August 1; members can reserve spots beginning July 18.
Ipsy's Hudgens alliance follows its first curator partnership with Anastasia Soare in March.
“After all my years on sets and prepping for red carpets, I’ve learned that beauty is not about covering up who I am; it’s about feeling confident in letting my natural skin shine through,” said Hudgens.
Icon Box is exclusively reserved for Glam Bag and BoxyCharm subscribers. It will include eight full-size beauty and lifestyle products including a mask from Hudgens' Know Beauty’s brand and others such as Fenty, Dr. Brandt, Amika and more. Five products were selected products by Hudgens and three will be chosen by the member from a personalized assortment selected via Ipsy's AI technology known as Ipsy Match.
According to Senior Vice President of Merchandising Kirsty Westrup, selecting Hudgens as its second curator was an obvious decision from Ipsy.
"Vanessa’s outlook on beauty aligns with our mission at Ipsy: inspiring everyone to embrace their unique beauty. She is incredibly beloved by the IPSY community and has brought a fresh perspective to our Icon Box program," said Westrup.
In addition to Know Beauty, Hudgens is also the owner of cactus water brand Caliwater.
Ipsy's Hudgens alliance follows its first curator partnership with Anastasia Soare in March.
“After all my years on sets and prepping for red carpets, I’ve learned that beauty is not about covering up who I am; it’s about feeling confident in letting my natural skin shine through,” said Hudgens.
Icon Box is exclusively reserved for Glam Bag and BoxyCharm subscribers. It will include eight full-size beauty and lifestyle products including a mask from Hudgens' Know Beauty’s brand and others such as Fenty, Dr. Brandt, Amika and more. Five products were selected products by Hudgens and three will be chosen by the member from a personalized assortment selected via Ipsy's AI technology known as Ipsy Match.
According to Senior Vice President of Merchandising Kirsty Westrup, selecting Hudgens as its second curator was an obvious decision from Ipsy.
"Vanessa’s outlook on beauty aligns with our mission at Ipsy: inspiring everyone to embrace their unique beauty. She is incredibly beloved by the IPSY community and has brought a fresh perspective to our Icon Box program," said Westrup.
In addition to Know Beauty, Hudgens is also the owner of cactus water brand Caliwater.