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"We've taken tried and true skincare ingredients and formats, but elevated them from a formulation standpoint," says the San Francisco Bay area dermatologist.
July 26, 2023
By: Christine Esposito
Editor-in-Chief
Dr. Samantha Ellis has launched Prequel, a new skincare line with three core products. The range was created with The Center, a Los Angeles based brand accelerator. Ellis, MD, FAAD is a board-certified medical and cosmetic dermatologist based in the San Francisco Bay area. She graduated summa cum laude from UCLA, earned her medical doctorate from the University of Michigan, and completed her dermatology residency training at UC Davis. In addition to her private practice, she is a clinical instructor of dermatology at UC Davis. Prequel currently has three products designed to address skin health and the root cause of skin concerns while delivering clinical solutions to help reverse barrier dysfunction and treat skin issues like aging skin, acne, crepiness and hyperpigmentation. Officials say it offers a balance between doctor office brands, prescription based topicals and over-the-counter basics. “As a practicing dermatologist, after years of hearing directly from my patients what they want and need from their skincare – I've turned that into Prequel. I like to think of this brand as 'basic plus' – we've taken tried and true skincare ingredients and formats, but elevated them from a formulation standpoint, a packaging standpoint and an innovation standpoint, all at an attainable price point,” noted Ellis. The three core products launching includes the Gleanser, a non-drying glycerin cleanser for face and body ($18). Clinically tested for 24-hour moisture and formulated with 50% glycerin, inulin and a unique aquaporin-stimulating active to boost skin suppleness, it promises to purify and hydrate your skin without causing dryness or irritation. The line’s Skin Utility Ointment is a multi-purpose skin protectant ($18). Formulated with 45% USP-grade petrolatum, it is billed as a versatile product that offers a powerful skin protection solution, safeguarding your skin from environmental stressors while providing intensive care. The range also offers Urea Repair 10% Urea Moisturizing Milk for face and body ($22). It combines 10% pure urea with shea butter glycerin and niacinamide. “Prequel is inspired by Sam's ability to utilize her unique positioning between the dermatological world and the social media landscape, for skincare and product education,” said Ben Bennett, founder and CEO of The Center. The Prequel range will be available exclusively online at www.prequelskin.com.
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