08.02.23
Redken is celebrating Redken National Hair Gloss Day on August 3 for the second year.
This hair holiday aims to promote the benefits of Redken's Shades EQ Hair Gloss salon service, a demi-permanent liquid gloss.
Celebrity Campaign
As Redken kicks off its second annual National Hair Gloss Day, the brand continues celebrating the beauty of self-identity, creativity, expression and confidence that comes from vibrant hair color. This year, the holiday will shine even brighter as Redken partners with celebrity hair colorist Jenna Perry, the go-to colorist of many A-list celebrities including Bella Hadid, Karlie Kloss and Kendall Jenner. Perry will bring her trend-setting creativity to National Hair Gloss Day. With Perry's contribution, Redken aims to provide a fresh, unique take on hair color by empowering individuals to tap into trends while expressing their individual styles.
"Redken Shades EQ Gloss is a key tool in my creative palette," said Perry. "The right hair color can transform not just my clients' appearance, but also their confidence and energy, which is why partnering with Redken to celebrate National Hair Gloss Day is so exciting. With Shades EQ Gloss, customizing hair color to suit personalities and styles is easy and convenient. With Shades EQ hair glosses, I can effortlessly keep up with evolving trends and timeless looks, all while creating the ultimate in shiny, healthy hair."