08.08.23
Plant-powered skincare brand TruSkin has forged its first brand ambassadorship with rising actress and singer Kylie Cantrall.
The duo will work in collaboration on new product launches, social media initiatives and overall brand vision, and the partnership will culminate in a limited-time holiday gift set curated by Cantrall herself.
"As someone who has had a skin care regimen since I was 9 years old, I've always placed such an importance on using safe and clean products," Cantrall said. "That's exactly why I'm partnering with TruSkin! Their plant powered formulas and nourishing ingredients give my skin the nutrition it needs to glow and shine."
A longtime brand fan, Cantrall has already been organically talking about TruSkin products on Instagram and TikTok, where she has a combined 6.8 million followers. Cantrall’s use of TruSkin products models the importance of taking care of skin and using clean ingredients starting as a young adult, and perfectly encapsulates the brand's "skin friendly, skin nutrition" motto.
"TruSkin's brand purpose is pioneering skin nutrition, and Kylie has the power to inspire and educate a whole new generation of skincare users," said Wellbeam CEO Chris Marschall.