08.10.23
Blo Blow Dry Bar, North America's original blow dry bar and blow dry bar franchise, has opened the brand's newest location in McAllen, Texas.
Located at 2801 W Expressway 83, the new bar offers guests five signature styles on its hair menu, à la carte options, a variety of hair treatments, plus five signature makeup looks and a new section of customized looks. For a limited time, in celebration of the location's initial opening, Blo Blow Dry Bar in McAllen will offer its signature Mane Squeeze Membership at a founder's rate, which includes two blowouts per month for $70, 10%-off retail products and $5 off each additional blowout.
The brand's five signature styles include sleek and straight to bouncy curls, plus a wide assortment of customized looks including updos and braids. Blo Blow Dry Bar also offers makeup services from expert artists on hand.
About Owner Velma McMillan
The new bar is owned and operated by entrepreneur Velma McMillan. A multi-unit franchise partner with Blo Blow Dry Bar, McMillan brings an impressive list of qualifications to her new business: more than 10 years of experience in sales, marketing and operations and four years of experience as chief financial officer for Quantum Alliance General Agency. In addition to her work in the insurance industry, McMillan has worked as an independent beauty consultant for Mary Kay since 2016.
First introduced to Blo Blow Dry Bar as a customer, McMillan initially inquired about the brand's franchising opportunity after authentically enjoying the experience of her first few appointments. In November 2022, she successfully opened her first Blo Blow Dry Bar location in Rockwall and recruited her sons to help manage the location's day-to-day operations and marketing. Her new McAllen location is also a family-operated business. McMillan also intends on continuing her expansion of the Blo Blow Dry Bar concept by her plans to one day open the first Blo Blow Dry Bar location in the state.