08.16.23
Innovative Beauty Group’s (IBG) Brand Incubator will launch a blue light-blocking cosmetics line developed to protect the skin from the effects of digital devices.
Named Screensaver, the nine-product color cosmetics assortment comprises a comprehensive range of makeup products including primer, eyeshadow, blush, highlighter, lip gloss and more. Each item in the range is priced at $9.98 and the line will be exclusively available in over 1,200 Walmart stores and Walmart.com in August.
With many consumers spending long hours using laptops, tablets, TVs or smartphones, the Screensaver collection was developed to address a significant downside of staying connected: the negative impacts of blue light on the skin.
Each product in the range is formulated with high-quality, functional ingredients such as calcium sodium borosilicate, jasmine leaf cell extract and sunflower seed oil that help reduce damage caused by daily environmental stressors and offer light-reflecting properties. This not only blocks blue light pollution from digital devices, but also gives users a long-lasting glow beyond just the glow of their screens.
“At IBG, we are constantly looking to develop new products that align with industry trends and address consumers’ evolving needs in the market,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “We are thrilled to launch this premium collection of truly functional, blue light-blocking cosmetics that effectively defend against environmental stressors like blue light pollution at an attainable price point.”
Read a dermatologist discuss the effects of blue light on skin here.