08.21.23
The "skinification" of makeup has taken hold at MAC. The Estée Lauder brand’s new Studio Radiance Serum-Powered Foundation ($46) includes 33 skin care ingredients like vitamin E, olive and jojoba oils and a 10% hyaluronic acid solution. The goal is to attract value-conscious Gen Z, Millennial and multiethnic consumers who are looking for more bang for their buck.
Studio Radiance Serum-Powered Foundation is available at MAC stores and Ulta Beauty. Full distribution begins September 7, when the formula enters department stores like Belk, Dillard's Macy's and Nordstrom.
The trend will continue next year, when MAC adds multifunctional formulas to its lipcolor collection.
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Studio Radiance Serum-Powered Foundation is available at MAC stores and Ulta Beauty. Full distribution begins September 7, when the formula enters department stores like Belk, Dillard's Macy's and Nordstrom.
The trend will continue next year, when MAC adds multifunctional formulas to its lipcolor collection.
More from MAC:
MAC Cosmetics Adds Face Pen for Customized Makeup Creations
Heron Preston Uses MAC Cosmetics at New York Fashion Week
MAC Cosmetics Expands MACStack Mascara with Waterproof Version