08.22.23
TikTok is a mecca for hacks that make your life easier, and haircare is no exception. From apple cider vinegar to heatless curls, TikTok is the platform for delivering some of the hottest trends in haircare. Here, experts at beauty and wellness marketplace Fresha break down some of the hottest “#hairtok” trends from 2023.
Tips for improving hair health have seen a huge rise in interest across the platform, with users suggesting everyday items that can transform hair. Rosemary oil, apple cider vinegar and rice water have been huge this year, with TikTok creators sharing their experiences introducing these common household products into their routines. Searches for #ricewaterforhair have accumulated over 24.7 million views; #applecidervinegarforhairgrowth 129.8K views; and #rosemaryoilforhair totals at 15.1 million views.
Rosemary Oil
Rosemary oil increases blood flow to the hair follicles, delivering the right nutrients and oxygen to the hair. This helps reduce inflammation, which can cause dandruff, actively stimulates hair growth and prevents hair loss.
Rice Water
Rice water works right from the scalp by penetrating amino acids, minerals and vitamins into each strand of hair. These elements are essential for healthy hair. Another benefit of rice water is a sugar found in it called inositol prevents hair thinning, premature hair loss and shedding.
Apple Cider Vinegar
Apple cider vinegar is great for balancing hair's pH levels, working right from the scalp. It can prevent and reduce build up, and it can work wonders on dandruff that can cause itching and discomfort.
These products are a budget-friendly way to introduce consistency into your haircare routine. If the application remains regular and the techniques from the videos are used, they have the potential to completely transform hair, fast, according to the experts.
Additional Reading
Check out our coverage of La La Anthony's rice water complex-based haircare line, Inala.