08.23.23
BeautyStat has appointed Yaso Murray inaugural chief marketing officer (CMO).
With a proven track record in driving growth and storytelling within the beauty industry, Murray's addition to the BeautyStat team is set to propel the brand's remarkable trajectory even further.
"After learning so much from so many industry legends along the way, I am thrilled to partner with the iconic Ron Robinson and his amazing team at BeautyStat,” said Murray. “This is an emotional turning point for me, to partner strategically with a founder and investors who intentionally aim to propel our voice in the industry.. to be surrounded by people of color at the table, people like myself, and to be part of democratizing what beauty truly means to the consumer."
Murray is a seasoned beauty industry marketer who has driven concrete growth at brands such as Clinique, La Prairie, Philosophy and Image Skincare. With a discerning creative taste, she has a penchant for building savvy marketing teams that excel with empathy and driving and scaling indies into brands that matter.
BeautyStat's commitment to inclusivity and diversity is also evident in its status as a POC-founded brand, a quality that resonates deeply with Murray. Her appointment comes at a pivotal moment for BeautyStat, as it enters its fourth year with recent investments from other POC founders including Aurora James (VMG Partners) and Diddy Combs (Empower Global).