09.12.23
In honor of Hispanic Heritage Month, Schick Intuition is collaborating with Afro-Latina visual artist and author Reyna Noriega to launch a new Schick Intuition Sensitive Care limited-edition razor. The design is said to embody the richness and diversity of the Latino community.
This collaboration offers more than just a razor; it's a celebration of culture, bringing a piece of Latino essence into daily self-care, according to the brand, which is part of the Edgewell portfolio.
"This collaboration is very close to my heart. I'm honored to be part of Schick Intuition's journey to make self-care an effortless, nurturing, and uplifting ritual. Together, we aim to shine a spotlight on Latino artists and recognize the significance of representation in the art and beauty space," said Reyna Noriega, visual artist and author. "My work is inspired by my desire to uplift women of color in beautiful ways, and with this vibrant razor – for which I got to bring to life my love for color, plants and beautiful representations of the women I hope will use the razor – I seek to continue to share the joy and positivity of our Latino heritage while empowering everyone to embrace their unique beauty."
The limited-edition Schick Intuition Sensitive Care razor is available now exclusively at Target stores and Target.com.
"For us, to enable a moment of effortless self-care in our consumer's busy life is of utmost importance and, as part of that journey, we are thrilled to partner with the extraordinary Reyna Noriega to celebrate the diverse tapestry of the Hispanic community," said Melissa Rossi, brand manager, strategy for Schick Intuition at Edgewell Personal Care. "Through this beautifully designed limited-edition razor, we seek to uplift multicultural voices, and shed light into the importance of representation in art and media – all while delivering an experience that feels good for her skin without compromising her shave."
This collaboration offers more than just a razor; it's a celebration of culture, bringing a piece of Latino essence into daily self-care, according to the brand, which is part of the Edgewell portfolio.
"This collaboration is very close to my heart. I'm honored to be part of Schick Intuition's journey to make self-care an effortless, nurturing, and uplifting ritual. Together, we aim to shine a spotlight on Latino artists and recognize the significance of representation in the art and beauty space," said Reyna Noriega, visual artist and author. "My work is inspired by my desire to uplift women of color in beautiful ways, and with this vibrant razor – for which I got to bring to life my love for color, plants and beautiful representations of the women I hope will use the razor – I seek to continue to share the joy and positivity of our Latino heritage while empowering everyone to embrace their unique beauty."
The limited-edition Schick Intuition Sensitive Care razor is available now exclusively at Target stores and Target.com.
"For us, to enable a moment of effortless self-care in our consumer's busy life is of utmost importance and, as part of that journey, we are thrilled to partner with the extraordinary Reyna Noriega to celebrate the diverse tapestry of the Hispanic community," said Melissa Rossi, brand manager, strategy for Schick Intuition at Edgewell Personal Care. "Through this beautifully designed limited-edition razor, we seek to uplift multicultural voices, and shed light into the importance of representation in art and media – all while delivering an experience that feels good for her skin without compromising her shave."