09.14.23
Beauty by Imagination (BBI) – a leading manufacturer of iconic haircare brands including Wet Brush, Goody, Ouidad, Curls, Bio Ionic and ACE – has appointed industry finance leader James MacPherson as Chief Financial Officer (CFO).
Reporting to BBI CEO Francesca Raminella, MacPherson’s category expertise will be leveraged to steer the company’s financial strategies, identify category drivers, and accelerate growth.
“It’s exciting to join the dynamic leadership team at BBI,” said MacPherson. “I am confident that my experience in creating value and driving growth at other founder-led beauty companies, and my demonstrated passion for this industry, will further catalyze the strong plans already in place across BBI’s portfolio of iconic, category-leading brands.”
MacPherson brings to BBI more than 30 years of finance leadership experience, 17 of which have been in the beauty business. Most recently, as the CFO of Olaplex, Inc., MacPherson oversaw the company’s filing for public offering in August 2021. Previously, he served as the CFO and chief operating officer of the BECCA Cosmetics Group from August 2011 through November 2016 when it was acquired by the Estée Lauder Companies Inc.
MacPherson started his beauty career at Estée Lauder, first in a succession of finance and sales leadership roles at Clinique. He later served as the CFO of the Carol’s Daughter division at L’Oréal USA where he helped to double brand sales over a three-year period. In addition to his corporate roles, MacPherson has served on the International Beauty Association board of directors since July 2021.