09.27.23
Actress Jennifer Coolidge has reunited with ELF Cosmetics to launch a limited-edition lip collection and campaign called “Dirty Pillows.
Inspired by an outtake from ELF’s and Jennifer Coolidge’s Big Game commercial shoot when asked what she’d name her own lipstick if given the chance. She jokingly said, “Dirty Pillows,” but that wasn’t a joke to the brand who saw another collaboration opportunity on their lips.
“With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, chief marketing officer, ELF Beauty. “We’re celebrating Jennifer's unique, authentic voice by inviting her to be her best (s) ELF. By taking an unscripted moment and transforming it into a premium lip collection at ELF speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape.”
The Dirty Pillows Lip Kit retails for $25 on Sept. 27 on elfcosmetics.com and will include O Face Satin Lipstick in shade Dirty Pillows; Lip Plumping Gloss in shade Swollen; Cream Glide Lip Liner in shade Fill Frontal; and Lips Are the Mirror to Your Soul Mirror.
Check out a clip of the campaign here: