09.30.23
YSL Beauty US is welcoming five foremost new voices in entertainment to represent its latest fragrance, Myslf.
Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck will express the different facets of the brand’s new masculine fragrance, which explores authenticity to the highest pursuit, according to the brand.
These five voices are featured in a new social campaign debuting today and shot by renowned photographer Zoey Grossman. Each voice heroes a different Myslf expression, bridging aspiration with relatability as they share themselves on camera.
A group of these US voices joined the brand last night in the heart of the Paris to celebrate the new masculine fragrance alongside Global Ambassador Austin Butler and guests including Troye Sivan, Honey Dijon, Natasha Lyonne, Indya Moore, and others.
Says musician Steve Lacy, “Life is too short to worry about what other people think, how they will react. I live in the moment. Myself no matter what.”
Maintaining his boy-next-door charm despite his meteoric rise, Noah Beck is a multi-hyphenate creative and athlete who embraces the power of vulnerability.
“I am confident, resilient, strong,” he said. “And I can also be vulnerable. That’s who I am.”