10.01.23
The original Boss Bottled Eau de Toilette is celebrating its 25th anniversary.
With one bottle sold every four seconds worldwide, the original Boss Bottled has a timeless scent that serves as a tribute to innate sophistication, designed for the many facets of the contemporary man, according to brand officials.
To celebrate the occasion, Boss Fragrances is revisiting this iconic fragrance and reacquainting fans with what is now a modern fragrance icon. Crafted by legendary master perfumer Annick Menardo, the scent opens with long-lasting top notes of crisp apple and zesty, just-peeled citrus. The composition is balanced with spices as the fragrance warms on the skin, followed by a smooth, woody base.
A Tailored-Suit, Success-Driven Version of Masculinity
Various faces have fronted the fragrance’s campaigns throughout the decades – with each ambassador echoing the spirit of the time, marketers say. In the ‘90s and early 2000s, a tailored suit-wearing, success-driven version of masculinity was prevalent, with Alex Lundqvist as the original embodiment of that Boss Bottled man. By 2002, Gabriel Aubry brought a more relaxed, unbuttoned-shirt-collar cool, with model and psychology student Marius Hordijk imbuing an intelligent intensity in 2008. In 2010, actor Ryan Reynolds incorporated his versatility and quick wit to the Boss Bottled persona, while Gerard Butler's natural charm added a further layer to the scent's psyche.
For 25 years, Boss Bottled has inspired driven men to take on every challenge while staying true to their core values of honesty, integrity and authenticity. Multi-talented Hollywood actor Chris Hemsworth has been the global face of the Boss Bottled franchise since 2017. What marketers call a “multifaceted, inspirational archetype of the modern Boss,” Hemsworth is the face for this iconic fragrance family's next chapter.