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Monat Global Named World’s #1 Direct Seller of Premium Haircare

Top markets in 2023 were the US, Canada and Europe, including the UK, and Australia.

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By: TOM BRANNA

Editor

Monat Global, a multinational distributor, social and direct seller of beauty products, has been named the World’s #1 Direct Seller of Premium Haircare by Euromonitor International Ltd.

Monat’s flagship haircare line remains the company’s top-selling category since the Doral, Florida-headquartered company launched in 2014, followed by its skincare and wellness lines.

“This recognition by Euromonitor is a new milestone for Monat. Our continued global expansion is putting our haircare, skincare, and wellness products in the hands of women worldwide,” said Monat Global Founder and CEO Ray Urdaneta. “Our independent Market Partners should be extremely proud. This accolade underscores their passion for our products and our purpose.”

Monat’s top markets in 2023 were the US, Canada and Europe, including the UK, and Australia. The company’s global expansion continues, most recently with the opening of France in April 2023.


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