In honor of National Dental Hygiene Month, Listerine has released a trio of new mouthwashes targeted to gum health, bad breath and teeth strength. 

 

Advanced “Clinical Solutions” formulations address top patient concerns like early gum disease, tooth decay and persistent bad breath. The innovations, developed by dentists and hygienists, include Antiseptic Gum Health, Teeth Strength and Breath Defense.

Listerine Clinical Solutions Antiseptic Gum Health offers the brand’s most advanced antiseptic formulation and contains 67% more zinc chloride than Listerine Antiseptic Gum Therapy and Antiseptic Ultraclean.

 

Teeth Strength is powered by Rapid Fusion Technology, which is a unique fluoride delivery system that increases fluoride uptake and remineralization to provide a stronger tooth surface. Rapid fusion technology helps facilitate the release of more calcium and phosphate ions from saliva compared to neutral rinses. Fluoride binds to these ions which leads to the formation of fluorapatite — a durable and resistant mineral for stronger (denser), longer-lasting teeth.

 

Breath Defense is an advanced and effective mouthwash with a triple action formula and is backed by clinical studies designed and performed by dentists and dental hygienists. Zinc chloride and a proprietary technology, neutralize and transform odor molecules (those introduced by bacteria or foods like coffee, garlic and onion) and the four essential oils kill the bacteria that causes bad breath.

 

The new product line will be available exclusively at Walmart in late October followed by a national launch in early 2024. 

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