10.26.23
Gillette’s “Choose Your Game Face” campaign will return this season in celebration of its continued role as the official shave and beard care partner of the Toronto Raptors.
“Choose Your Game Face” highlights the ethos that the choice to go clean-shaven, bearded or wear a style in between is part of the decision men face every day when they’re preparing to be the best version of themselves, per the brand.
“The return of ‘Choose Your Game Face’ is testament to our success in partnership with the Toronto Raptors and celebrates the range of facial hair styles members of the Raptors roster and their fans choose to wear every day,” said Jennifer Seiler, senior vice president, Grooming Canada at P&G. “We are looking forward to cheering on the Raptors and engaging with fans – while, most importantly, helping them show the world they’re ready to be their best.”
New for the 2023-24 Toronto Raptors season, Gillette is teaming up with Raptors players Gradey Dick and Gary Trent Jr., for “Choose Your Game Face.” The campaign tips off with new content featuring the grooming rituals of Gradey Dick and Gary Trent Jr. as they lead Team Smooth and Team Styled, respectively, in two epic highlight reels.
Effortless Shaving
Gillette’s Team Smooth spot features Raptors rookie and guard/forward, Gradey Dick, shaving his game face with the official razor of the Toronto Raptors, GilletteLabs with Exfoliating Bar. With built-in exfoliation technology, GilletteLabs with Exfoliating Bar is designed to release trapped hairs while the Flexdisc contours to the face for effortless shaving in one efficient stroke.
“My game face shows the real me. Being authentic to myself is how I face every day,” said Toronto Raptor, Gradey Dick. “Part of how I get my game face on is making myself presentable and I like to get a clean shave with my GilletteLabs with Exfoliating Bar razor. On top of that, I’m a big music guy. So before a game, I just put some headphones on and that gets me locked in and focused.”
Gillette’s Team Styled spot features Raptors guard, Gary Trent Jr., styling his beard with the official Trimmer of the Toronto Raptors, by King C. Gillette, which is part of the King C. Gillette line of precision tools and beard care products. King C. Gillette provides the tools to trim, wash, and soften, for facial hair that feels as good as it looks.
“My Game Face sets the tone for every night, and my beard has to be on point. With King C. Gillette, I keep it styled, soft, and smelling incredible,” shared Gary Trent Jr., Toronto Raptors guard. “When I look and feel great, I play great. With King C. Gillette, I always have my game face on.”
People across Canada can learn more about the official razor of the Toronto Raptors, GilletteLabs with Exfoliating Bar, and the official trimmer of the Toronto Raptors, by King C. Gillette, by visiting Gillette.ca.
Gillette products specially-marked to commemorate Gillette’s partnership with the Toronto Raptors are available at select food, drug and mass merchandise stores across Canada.