11.11.23
Marietta by Voyant Beauty is now Fluent by Voyant Beauty.
The hospitality leader – now powered by the global infrastructure and innovation of Voyant Beauty with its acquisition in August 2020 –says the rebranding offers a “fresh new face” and “fluent” hotel amenity experience worldwide.
“This is not simply a name change to Fluent. This change embodies our company’s unified vision by aligning our values, goals, and mission under a cohesive brand,” said Richard McEvoy, CEO of Voyant Beauty. “It represents our commitment to evolving for the future to ensure that we meet the needs of our hotel and brand partners by offering our customers diverse and innovative solutions for the hospitality market.”
A Stronger Supply Chain
Further incorporating into the Voyant network, Fluent by Voyant Beauty’s rebrand supports the company’s efforts in strengthening supply chain, broadening connections to brand partners, strengthening RSPO and PCR initiatives, increasing their EcoVadis sustainability rating, boosting their ESG program and solidifying the company’s dedication to “exceptional” customer service. Fluent by Voyant Beauty has one of the largest dedicated manufacturing capacities in the amenity industry and will continue to provide an elevated amenity experience for hotel and resort guests worldwide.
Fluent’s newest brand partners include R+Co, Harlem Perfume Co., Ourside, OSEA, Kevin.Murphy, Evo, Lifetherapy, Hudson Made NY and Fresh Monster, joining Fluent’s enduring brand partners Paul Mitchell, Babor, Soapbox, Farmhouse Fresh and JR Watkins, among others.