11.13.23
After receiving a “flood” of customer requests, Proven Skincare has launched its All-In-One Personalized Serum.
Two years in the making, extensive research, safety and stability tests, in addition to countless reformulations were utilized in its development, according to the brand. By harnessing advanced AI technology, Proven said it analyzed data to identify the most effective combinations of ingredients tailored to each individual's specific needs.
The All-In-One Personalized Serum was developed as a complement to the brand’s three-product system, which forms the foundation of a comprehensive skincare routine.
“I am incredibly excited to finally share the amazing new product we’ve been working so hard on, the Proven All-In-One Personalized Serum,” said Proven co-founder and co-CEO Ming S. Zhao. “Serums have become a core component in many women’s skincare routine, but finding a serum that works specifically for you can be a struggle. That’s why we’ve created a personalized, AI-powered serum that is designed specifically for an individual’s unique skincare needs. The Proven Personalized Serum is a powerful formulation designed to address your skin’s specific concerns, taking your skincare routine to new heights and delivering remarkable results. Our goal at PROVEN is to delight and wow customers with AI-powered, personalized products that take the guesswork out of skincare and give them products that work for them.”
Working with AI and experts, the team identified a range of effective ingredients such as bakuchiol, beta glucan, sodium hyaluronate and niacinamide, among others. Each formula is customized to match the specific needs of each customer.
The Proven Personalized Serum is available for $99.99 with a subscription and a one-time purchase price of $139.99.