12.12.23
Long a staple of Brazilian beauty culture, body waxing has embedded itself in the US market.
A recent study, published in Jama Dermatology by the American Medical Association, reveals seductive insights into the hair removal habits of women in the United States. Traditionally seen as a women's domain, the study also notes a growing trend of men frequenting salons for waxing services.
Waxing An Integral Part of Hygiene Routines
The research delves into various aspects, such as when and why women opt for waxing and the areas most likely to get treatment. A standout finding is that waxing is increasingly considered part of a regular hygiene routine, moving beyond a mere aesthetic choice.
Amidst this growing trend, Brazilian-style hair removal is soaring in popularity in the US. Mahokena Brazilian Wax, a Brazilian franchise established more than 20 years ago, is known for its unique, 100% natural wax made from chocolate, honey extracts and medicinal herbs. This unique formula promises a less painful waxing experience, skin-friendly application and hypoallergenic properties, according to the company.