Rare Beauty Leans Into Wellness Lifestyle with New Body & Scent Collection

Rare Beauty, Selena Gomez’s beauty brand, is expanding into scent with a new line called Find Comfort. The collection—which is currently in “wait list” status on the brand’s website—includes body and hair fragrance mist, body lotion, hand cream and an aromatherapy pen.

Wellness Guidance

Rare Beauty, which has emphasized the importance of metal health, says it partnered with Esther Bae, a doctor of occupational therapy, to develop techniques that will help users “find self-comfort with each product” in the collection. Videos on the brand’s website provide guidance.

Find Comfort Product Line

The Find Comfort body and hair fragrance mist has an “uplifting fragrance” with notes of lemon zest, jasmine and cashmere wood. The body lotion, which has the same notes, is described as  “nutrient-infused.” Find Comfort Hydrating Hand Cream is billed as a lightweight, fast-absorbing hand cream “packed with skin-loving ingredients” to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.

The Find Comfort Stop & Soothe Aromatherapy Pen offers instant comfort in “one click,” according to the brand. It is described as a weightless, fast-absorbing gel with a soothing peppermint and lavender scent that helps one relax and refresh the senses on the spot.

Apparel and a calendar are also available in the Find Comfort line.

Additional Reading

Catch Partners with Rare Beauty, Introduces First Mobile App

Sephora To Donate All Proceeds of Rare Beauty Products to the Brand’s Rare Impact Fund