Marketing News

Beyond Pad Thai: DoorDash Delivery of Beauty & Home Care

See which brands topped the list of most-delivered products this year and what popular personal care products have been dropped off most over the past decade.

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By: Christine Esposito

Editor-in-Chief

Delivery platform DoorDash has expanded its services well beyond fries, pad thai and donuts. Since its founding in 2013, Door Dash has facilitated 5 billion consumer orders, and in that mix are beauty and personal care products.

Using order data from January 1, 2023 to October 31, 2023, makeup and beauty items remained a staple in consumers’ carts. According to Door Dash, lash glue was the top ordered beauty item this year, while Charlotte Tilbury’s setting spray topped the charts for the top ordered makeup item.

Over the past decade (2013 to 2023), the top-ordered retail items included baby wipes and laundry detergent. Here’s where they ranked in the full list of top ordered retail products, according to DoorDash's own data:

1. Printer Paper
2. Microfiber Bed Pillow
3. Fragrance Free Baby Wipes
4. High Velocity Fan
5. Laundry Detergent
6. Incense Sticks
7. Takeaway Containers
8. Cotton Bath Towel
9. USPS Forever Stamps
10. AA Batteries

Additional Reading


DoorDash Announces New Retail Partnership with Lush Cosmetics, Victoria’s Secret

DoorDash Partners with Ulta Beauty to Launch Same-Day Delivery

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