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Hormonal Skincare Will Rise in Beauty in 2024: WGSN

Here are three UK brands leaning into the role that hormones play in skin health and wellness.

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By: Christine Esposito

Editor-in-Chief

Hormones play a role in changing skin conditions—and now greater understanding and education about the relationship between hormonal changes and issues such as dryness, itching, collagen loss will shape the beauty category in 2024, according to experts at WGSN.

The trend tracker and forecasting expert has released a short list of brands with hormonal-based skincare and wellness products sold in the UK right now.

Faace

Period Faace Face Mask is a mask specifically designed target the fallout of hormonal fluctuations during one’s period. Billed as a “does-it-all-in-one” product, it soothes inflamed skin and addresses breakouts.

Naydaya

Naydaya Victory Oil is a collagen-boosting product designed to soothe delicate skin and treat intimate dryness which can be experienced with hormonal shifts such as menopause.

Living M

Living M 2-in-1 Cream Cleanser & Mask is billed as  intensely nourishing cream cleanser and face mask contains superstar ingredients designed to rejuvenate sensitive menopausal skin.

Additional Reading

The Top Beauty Trends of 2024: WGSN

Thick to Thin, the Impact of Menopause on Skin

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