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Wellness, Beauty AI & Sophisticated Simplicity Top 2024 Personal Care Trends

Mintel forecasts what global beauty consumers will seek out in 2024.

Mintel revealed three key trends set to impact the global beauty and personal care industry in 2024.

As beauty consumers place more significance on value, driving the importance of quality and proven ingredients; consumers prioritize wellness and accelerate the mind-body connection; and AI transforms the industry through efficiency, innovation and inclusivity, these are the trends shaping beauty markets around the world:

NeuroGlow

The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.

Beaut-AI

Artificial intelligence will transform the beauty industry by making it more personalized, efficient and effective, but governance and transparency will be critical to growth.

Sophisticated Simplicity

The beauty industry will experience a paradigm shift as consumers demand effective, high-quality products.

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