01.18.24
Compass Diversified (CODI) has entered into definitive agreement to acquire The Honey Pot Company, LLC, the Atlanta-based feminine care brand co-founded by Beatrice Dixon, for enterprise value of $380 million.
The Honey Pot Co., founded in 2012, will continue to be led by its current leadership team, and existing owners and management will retain a significant minority stake in the company, according to CODI.
“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” said Dixon, who will continue to lead the company in her current role as CEO and chief innovation officer. “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”
“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning,” said Elias Sabo, CEO of Compass Diversified “They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon. This partnership is a testament to the importance of brands built on dedication to innovative products and fostering community. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one ‘better-for-you’ personal care brand in the world.”
The acquisition is expected to close next month.
The Honey Pot Co., founded in 2012, will continue to be led by its current leadership team, and existing owners and management will retain a significant minority stake in the company, according to CODI.
Rise of An Indie Brand Focused on The Down There
Like many indie beauty and wellness brands, The Honey Pot Co. began in an apartment kitchen. Its first product was a feminine wash. Today, The Honey Pot Co. offers a complete feminine care system of clinically tested formulas with plant-derived ingredients. Products span feminine hygiene, menstrual, consumer health and sexual wellness categories.“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” said Dixon, who will continue to lead the company in her current role as CEO and chief innovation officer. “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”
“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning,” said Elias Sabo, CEO of Compass Diversified “They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon. This partnership is a testament to the importance of brands built on dedication to innovative products and fostering community. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one ‘better-for-you’ personal care brand in the world.”
The acquisition is expected to close next month.