01.22.24
An icon in luxury home fragrance design, Harry Slatkin, has launched a new brand in Dollar General.
Slatkin + Co’s new Club92 is described by the brand as a collection of elevated everyday fragrances with a scent for everyone.
“When creating Club92, I wanted to provide a new, high quality home fragrance experience to the Dollar General consumer,” said Harry Slatkin, founder and CEO of Slatkin + Co. “I spent years dedicated to perfecting the Club92 brand. From using only the finest essential oils, to constructing each fragrance, to designing a custom glass candle vessel, to tirelessly burn-testing the final product until it met my standards, our efforts have resulted in a product line of the utmost quality at Dollar General’s everyday low prices. We are thrilled to offer the DG consumer the opportunity to elevate their surroundings everyday while staying within their budget.”
Available at DG’s approximately 20,000 locations in 48 states, the Club92 line includes scented candles, wax melts and reed diffusers with retail prices ranging from $3 to $8.
"We're excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.
Today, Slatkin + Co products can be found at Ulta, Macy’s Nordstrom Rack, Home Depot, Kohl’s, Dollar General and independent e-commerce.
Wild about Harry
Slatkin + Co’s new Club92 is described by the brand as a collection of elevated everyday fragrances with a scent for everyone.
“When creating Club92, I wanted to provide a new, high quality home fragrance experience to the Dollar General consumer,” said Harry Slatkin, founder and CEO of Slatkin + Co. “I spent years dedicated to perfecting the Club92 brand. From using only the finest essential oils, to constructing each fragrance, to designing a custom glass candle vessel, to tirelessly burn-testing the final product until it met my standards, our efforts have resulted in a product line of the utmost quality at Dollar General’s everyday low prices. We are thrilled to offer the DG consumer the opportunity to elevate their surroundings everyday while staying within their budget.”
Available at DG’s approximately 20,000 locations in 48 states, the Club92 line includes scented candles, wax melts and reed diffusers with retail prices ranging from $3 to $8.
"We're excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.
Slatkin’s History in Home Fragrance
Slatkin + Co was founded in 1992 by Harry Slatkin. As founder, he simultaneously instrumental in the launch of successful home fragrance collections for more than 150 luxury brands including Ralph Lauren, Christian Dior and Vera Wang. After the company was purchased by Limited Brands in 2005, Slatkin took over the home fragrance division for Bath and Body Works. In 2017, after leaving Limited Brands, Slatkin launched HomeWorx, creating a leading brand on QVC. Slatkin then turned to the mass market with his Scentworx assortment of home fragrance at Kohl’s.Today, Slatkin + Co products can be found at Ulta, Macy’s Nordstrom Rack, Home Depot, Kohl’s, Dollar General and independent e-commerce.
Additional Reading
Of Hearth & Health: The Home Fragrance MarketWild about Harry