ELF Launches Beauty Shopping Experience for Apple Vision Pro

ELF Cosmetics has launched one of the first beauty shopping apps for Apple Vision Pro – the new spatial computer from Apple that blends digital content with the surrounding physical space.

 

The “your best ELF” visionOS app includes first-of-its-kind features designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements.

The spatial experience encourages users to explore the best versions of themselves through environments that contextualize an assortment of 3D ELF products. In addition to shopping via Apple Pay, users can participate in activities to be “your best ELF,” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game.

 

The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.

 

“`Your best ELF’ is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self,” said Ekta Chopra, chief digital officer, ELF Beauty. “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led. We are champions for innovation and new technology platforms.”

 

Users are invited to explore three distinct environments – Camo Cove, Big Mood and Halo Glow – each themed after an ELF product available for sale within the app. All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device.

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