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It’s What You’re Reading on Happi.com for the week ended February 3, 2024.
By: Tom Branna
February 4, 2024
Rarely does a brand announce what it’s not promoting. But when actor Michael Cera was spotted in Brooklyn autographing CeraVe bottles, L’Oréal execs felt the need to set the record straight. That official denial was the most-viewed news on Happi.com last week. It finished ahead of a new launch from Henkel’s Snuggle fabric softener. And did you know that Jim Henson’s Creature Shop, birthplace of the Sesame Street muppets, created Snuggle Bear? Now you do! Here are the top 10 most-viewed news items on Happi.com last week. 1. CeraVe Denies Official Involvement with Actor Michael Cera 2. Snuggle Adds Blue Sparkle to Laundry Collection 3. OPI Launches New Spring 2024 Collection 4. DSM-Firmenich Names New Head of Personal Care NA 5. P&G Honors Its Own ‘Best of Brands’ 6. Curology Enters Haircare Category with Growth Treatments 7. BASF Highlights Cleaning Solutions at ACI 8. Hairtage Announces Nationwide Retail Expansion into Kroger, CVS and HEB 9. What You’re Reading on Happi.com 10. Glade Releases Fresh Collection Candle Trio Ahead of Spring 2024
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