02.06.24
Cosmoprof North America Miami concluded its inaugural edition with resounding success. The event, held Jan. 23-25, welcomed 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries, according to organizers.
Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event's overall success. The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.
“The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” said Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today we can provide our global community two specific events dedicated to the US market, enriching the global offer of our international platform.”
"As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch's success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States,” remarked Ed McNeill, Senior Vice President of USA Beauty. “With a shared objective, these events provide an unparalleled experience, nurturing innovation and fostering connections for all stakeholders."
"With the success at Cosmoprof North America Miami, we look forward to the sustained momentum at Cosmoprof North America Las Vegas in July,” said the Professional Beauty Association’s Executive Director Nina Daily. “These notable events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry."
Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event's overall success. The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.
“The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” said Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today we can provide our global community two specific events dedicated to the US market, enriching the global offer of our international platform.”
"As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch's success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States,” remarked Ed McNeill, Senior Vice President of USA Beauty. “With a shared objective, these events provide an unparalleled experience, nurturing innovation and fostering connections for all stakeholders."
Global Scope
One of the distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions, representing countries Brazil, China, Colombia, France, Germany, South Korea, Spain and Turkey, added a global dimension to the event, fostering international collaboration and showcasing the beauty industry's diversity."With the success at Cosmoprof North America Miami, we look forward to the sustained momentum at Cosmoprof North America Las Vegas in July,” said the Professional Beauty Association’s Executive Director Nina Daily. “These notable events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry."