02.07.24
La Roche-Posay has named tennis player Jannik Sinner as its new global brand advocate.
The long-term collaboration aims to address the lack of protection and education around UV rays, leveraging La Roche-Posay's pioneering expertise and sunscreen range Anthelios. Sinner will engage around photoprotection.
With a fanbase that extends beyond sports fans, Sinner embraces La Roche-Posay's values of authenticity and excellence to become a skin life-changer, per the brand.