02.14.24
Windsong Global, a consumer-focused investment firm, has formally announced the acquisition of JVN Hair and Pipette, the personal care brands that were under the Amyris umbrella before the bio-tech company filed for Chapter 11 protection and began selling off its consumer-facing operations.
With the completion of this transaction, Windsong Global has formed Belle Brands LLC, a holding company created to foster and grow JVN and Pipette under the leadership Teresa Lo.
Lo, a beauty veteran with more 15 years of experience across strategy, retail and operations, will serve as president of Belle Brands. Lo had been part of the team at Amyris-owned Biossance and JVN. Her career also includes posts at Ipsy and Sephora.
Professional hairstylist and founder Jonathan Van Ness, the JVN in JVN, will continue to partner with Lo on the namesake brand.
Past and present brands in Windsong's and its affiliates portfolios include Algenist, Revive, This Works, Alberto VO5, Brut, and others.
"I am thrilled to continue leading JVN Hair, while expanding my role to include the Pipette business," said Lo. "Both brands possess infinite growth potential, delivering effective, accessible, and conscious formulas that today's consumers want and deserve. I look forward to working with Windsong's management team, Jonathan, and our retail partners to ensure these brands continue to thrive."
"This is an exciting moment for JVN Hair, and I'm grateful to Windsong Global for believing in our brand," said Van Ness. "JVN Hair—our products, our stylists, our community—is so deeply meaningful to me. I'm thrilled to have found a partner in Windsong who shares our vision and goals, and in conjunction with Teresa's leadership, I can't wait to see what we achieve next."
"As consumer focused investors, we have followed the success of JVN Hair and Pipette, understanding the growing desire for clean, high-performance formulas in the beauty and personal care space," said William Sweedler, managing partner, Windsong Global. "We believe there is a great opportunity to nurture and grow both brands, their communities, and consumer loyalty.”
With the completion of this transaction, Windsong Global has formed Belle Brands LLC, a holding company created to foster and grow JVN and Pipette under the leadership Teresa Lo.
Lo, a beauty veteran with more 15 years of experience across strategy, retail and operations, will serve as president of Belle Brands. Lo had been part of the team at Amyris-owned Biossance and JVN. Her career also includes posts at Ipsy and Sephora.
Professional hairstylist and founder Jonathan Van Ness, the JVN in JVN, will continue to partner with Lo on the namesake brand.
Past and present brands in Windsong's and its affiliates portfolios include Algenist, Revive, This Works, Alberto VO5, Brut, and others.
"I am thrilled to continue leading JVN Hair, while expanding my role to include the Pipette business," said Lo. "Both brands possess infinite growth potential, delivering effective, accessible, and conscious formulas that today's consumers want and deserve. I look forward to working with Windsong's management team, Jonathan, and our retail partners to ensure these brands continue to thrive."
"This is an exciting moment for JVN Hair, and I'm grateful to Windsong Global for believing in our brand," said Van Ness. "JVN Hair—our products, our stylists, our community—is so deeply meaningful to me. I'm thrilled to have found a partner in Windsong who shares our vision and goals, and in conjunction with Teresa's leadership, I can't wait to see what we achieve next."
"As consumer focused investors, we have followed the success of JVN Hair and Pipette, understanding the growing desire for clean, high-performance formulas in the beauty and personal care space," said William Sweedler, managing partner, Windsong Global. "We believe there is a great opportunity to nurture and grow both brands, their communities, and consumer loyalty.”