02.18.24
L’Oréal Paris is playing matchmaker… for the skin, that is.
Its True Match Lumi Glotion – one unit of which is sold every 14 seconds per NielsenIQ -- instantly hydrates and illuminates skin for an all-over, fresh, natural glow, according to marketers.
Infused with glycerin and shea butter for all-day hydration, True Match Lumi Glotion is available in four shades for all skin tones, and can be worn alone, under foundation or target areas for a more luminous effect.
By the Numbers
Lumi Glotion medium, light and deep are the No. 1, 2 and 3 shades in foundation year-to-date 2023 per NielsenIQ.
What’s more, over the last year, Lumi Glotion has jumped to the No. 1 reviewed LOP face product on Amazon with 26.5K+ reviews.
#LumiGlotion has 38 million TikTok views and 16,000 five-star consumer reviews. Since December 2022, #LumiGlotion has amassed over 110 million views.
True Match Lumi Glotion retails for $15.99, and is available at mass, food and drug retailers nationwide.