Company News, Marketing News

One Unit of L’Oréal Paris’ True Match Lumi Glotion Makeup Is Sold Every 14 Seconds

Product is infused with glycerin and shea butter and is available in four shades for all skin tones.

L’Oréal Paris is playing matchmaker… for the skin, that is.
 
Its True Match Lumi Glotion – one unit of which is sold every 14 seconds per NielsenIQ — instantly hydrates and illuminates skin for an all-over, fresh, natural glow, according to marketers.  
 
Infused with glycerin and shea butter for all-day hydration, True Match Lumi Glotion is available in four shades for all skin tones, and can be worn alone, under foundation or target areas for a more luminous effect. 

By the Numbers 

Lumi Glotion medium, light and deep are the No. 1, 2 and 3 shades in foundation year-to-date 2023 per NielsenIQ. 
 
What’s more, over the last year, Lumi Glotion has jumped to the No. 1 reviewed LOP face product on Amazon with 26.5K+ reviews. 
 
#LumiGlotion has 38 million TikTok views and 16,000 five-star consumer reviews. Since December 2022, #LumiGlotion has amassed over 110 million views.
 
True Match Lumi Glotion retails for $15.99, and is available at mass, food and drug retailers nationwide.

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