03.09.24
Procter & Gamble rolled out Tide Evo, a fiber-based form that P&G calls a new chapter in laundry care. It debuted at SXSW in Austin, TX this weekend. Tide Evo will be available in Colorado next month, before rolling out nationally. According to P&G, Tide Evo makes laundry day easier and reduces the environmental impact of fabric care.
"Today marks a significant milestone for Tide, as we unveil Tide Evo at SXSW 2024, marking a new phase of innovation in laundry care," said Sundar Raman, chief executive officer, P&G Fabric & Home Care. "Tide Evo embodies over a decade of research and development, signifying a major advancement in how we approach cleanliness and efficiency in our daily lives."
Tide Evo is said to leverage tens of thousands of minuscule fibers, creating layers of soap without unnecessary liquid and fillers. Its instant activation in water ensures efficient cleaning. It incorporate six powerful layers of 100% concentrated cleaning ingredients in each fiber, offering superior cleaning power. According to P&G, Tide Evo is five times more effective at removing common stains than the leading competitive brand bargain detergent.
Moreover, Tide Evo is manufactured in a facility powered by renewable energy and features Forest Stewardship Council certified recyclable paper packaging, eliminating the need for a traditional plastic bottle. The lightweight laundry tile is designed for cold water washing, enabling consumers to save up to 90% energy compared to washing in hot water cycles.
"Today marks a significant milestone for Tide, as we unveil Tide Evo at SXSW 2024, marking a new phase of innovation in laundry care," said Sundar Raman, chief executive officer, P&G Fabric & Home Care. "Tide Evo embodies over a decade of research and development, signifying a major advancement in how we approach cleanliness and efficiency in our daily lives."
Tide Evo is said to leverage tens of thousands of minuscule fibers, creating layers of soap without unnecessary liquid and fillers. Its instant activation in water ensures efficient cleaning. It incorporate six powerful layers of 100% concentrated cleaning ingredients in each fiber, offering superior cleaning power. According to P&G, Tide Evo is five times more effective at removing common stains than the leading competitive brand bargain detergent.
Moreover, Tide Evo is manufactured in a facility powered by renewable energy and features Forest Stewardship Council certified recyclable paper packaging, eliminating the need for a traditional plastic bottle. The lightweight laundry tile is designed for cold water washing, enabling consumers to save up to 90% energy compared to washing in hot water cycles.