03.19.24
K18 has rolled out AirWash, a non-aerosol dry shampoo that includes a newly patented biotech ingredient called odorBIND. K18 says the launch marks the brand's biggest innovation since the introduction of its novel K18Peptide molecule.
The shampoo delivers hair without white cast, starchy buildup or heavy fragrances, according to the brand which was acquired by Unilever, as reported by Happi.
K18 says odorBIND changes the way malodors are addressed in personal care products with its ability to recognize, suspend and clinically eliminate odors. It leverages a smart-release technology to keep working for up to three days after just one application. Translucent microbeads “sponge up” oil without feeling gritty or leaving behind excess buildup or white cast. It harnesses biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability, according to officials.
"Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we're thrilled to introduce AirWash, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBIND biotechnology. It's a game-changer for both our loyal followers and newcomers alike, promising a fresh take on hair care." said Suveen Sahib, co-founder and CEO of K18.
AirWash will be available on K18hair.com and at Sephora beginning March 26.
The shampoo delivers hair without white cast, starchy buildup or heavy fragrances, according to the brand which was acquired by Unilever, as reported by Happi.
K18 says odorBIND changes the way malodors are addressed in personal care products with its ability to recognize, suspend and clinically eliminate odors. It leverages a smart-release technology to keep working for up to three days after just one application. Translucent microbeads “sponge up” oil without feeling gritty or leaving behind excess buildup or white cast. It harnesses biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability, according to officials.
"Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we're thrilled to introduce AirWash, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBIND biotechnology. It's a game-changer for both our loyal followers and newcomers alike, promising a fresh take on hair care." said Suveen Sahib, co-founder and CEO of K18.
AirWash will be available on K18hair.com and at Sephora beginning March 26.