03.21.24
Seiwa Kasei’s Vegetamide 18MEA series is selling well in North America.
Developed by its protein and hair care technology, Vegetamide 18MEA’s molecule design – likened to a biomimetic ingredient – is based on the hair cuticle structure of 18MEA and protein, said the company.
Vegetamide 18MEA-NJ contains Cetearamidoethyldiethonium succinoyl hydrolyzed pea protein and Vegetamide 18MEA-R contains Cetearamidoethyl diethonium hydrolyzed rice protein.
The hydrolyzed protein part in Vegetamide 18MEA binds to the damage using fluorescence, so the hydrophobic barrier can be reconstructed.
Per data, Vegetamide 18MEA could repair the hair cuticle after 20 treatments.