Company News, New Products

Carol’s Daughter Expands Goddess Strength and Black Vanilla Collections With New Styling Products

The new additions are designed to maintain the strength and moisture of curls and coils.

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By: Lianna Albrizio

Associate Editor

Carol's Daughter is expanding two classic collections – Goddess Strength and Black Vanilla – with new styling products. 
 
The brand's latest innovations are the Goddess Strength Smooth & Shape Balm and the Black Vanilla Moisture & Hold Jelly. Both products are designed to nourish the hair while creating a long-lasting hold sans breakage or buildup.

Goddess Strength 

The Goddess Strength Collection was created to strengthen weak, dry hair and prevent breakage and split ends. The Goddess Strength Smooth & Shape Balm is the newest product to complete the seven-part strength and length regimen. Its formula contains ingredients like castor oil, ginger and black cumin seed. With one swoop, the new textured styling balm allows every curly, coily and heat-styled consumer to smooth and slick their hair in place for a 24-hour matte hold. It also protects the hairline from damage causing by styling.
 
Carol's Daughter is also returning to its roots with a new addition to the Black Vanilla Collection. With warm notes of black vanilla at its core, the collection instantly moisturizes and adds shine to dull, brittle and dry hair. The latest innovation, the Black Vanilla Moisture & Hold Jelly possesses a formula that not only locks in moisture, but provides up to 72 hours of hold, without buildup, flakes or crunch. Blended with shea butter, jojoba oil, vanilla and zero drying alcohols, the non-sticky formula sets the style with shine while keeping curls healthy and manageable, per the brand.
 
“The new Goddess Strength and Black Vanilla styling products are the perfect addition to my hair kit,” said celebrity hairstylist Dhairius Thomas. “My clients are style shifters and love to experiment so we use a lot of gels, which can damage hair over time. The new Carol's Daughter styling products put my clients at ease by helping them achieve that long-lasting, sleek, smooth red carpet look while keeping their natural curls and coils hydrated and healthy.”
 
The Carol's Daughter Goddess Strength and Black Vanilla Collections are vegan and contain no silicones, parabens, petroleum or mineral oil. The complete systems, including the new styling products, are available at major retailers nationwide including Walmart, Target, Amazon, CVS and Family Dollar, among others. 

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