03.26.24
RAD AI, a leader in AI-powered marketing and communications solutions, has appointed NYX Professional Makeup’s vice president of digital innovation and e-commerce Maya Kosovalic to its advisory board.
Kosovalic brings nearly two decades of expertise in brand management, digital marketing, and e-commerce with a proven track record of innovation and leading complex business and growth transformations.
“Maya is someone that stands out as a visionary in the digital commerce space, and we are excited to innovate with her,” said Jeremy Barnett, CEO of RAD AI. “Leveraging data and AI technology to achieve business outcomes is highly complex. Her insights will be invaluable as we continue to scale our offerings, and there's no doubt that Maya’s domain expertise will enhance our ability to deliver solutions that meet the unique demands of the $600 billion beauty industry."
This strategic appointment is a testament to RAD AI's dedication to advancing its technology and presence within the beauty sector, officials said. Kosovalic’s addition to the advisory board will provide a new perspective on consumer behavior and ideas for best leveraging RAD AI’s technology to “cut through the noise” in an increasingly saturated digital realm, officials said.
“RAD AI is on an incredible growth trajectory,” said Kosovalic. “In an era where social media is highly saturated and attention spans are at a premium, getting the right message and content in front of your target customer has never been more critical. I’m thrilled to partner with RAD AI to roll out its game-changing technology to the marketplace.”
RAD AI’s advisory board includes marketing and innovation authorities Casey Terrell, Nolan Carleton and Heather Stuckey.