04.06.24
The Innovation Zone at In-Cosmetics Global will showcase more new ingredients than ever before when it returns to Paris, April 16-18, 2024. More than 190 cutting-edge products, all of them new or launched within the past six months, will be displayed in the Innovation Zone, a curated space sponsored by Ashland, which will provide unique inspiration for visitors to this year’s event.
"The Innovation Zone is not just a space at the show, it's where the future of cosmetics comes to life. We pride ourselves on uniting personal care ingredient suppliers, big and small, with cosmetic scientists and R&D professionals, who each bring all the elements of innovation together," said Roziani Zulkifli, event director. "We’re looking forward to celebrating innovation, excellence, and the latest advances in the beauty and personal care industry at In-Cosmetics Global this April."
Showcasing actives and functional ingredients, the Innovation Zone is a hotspot for visitors to discover the latest raw materials, test formulations, and draw inspiration for their upcoming product launches. Each featured ingredient in the Zone will be entered in In-Cosmetics Global Awards, sponsored by Kenvue, which will take place on April 16.
For the duration of the event, a series of nine Mintel Live Demos, delivered by Andrew McDougall, director – beauty & personal care at Mintel, will reveal the key trends and products shaping the future of the beauty industry. Supported by robust data and expert insights, attendees will gain valuable market expertise and strategic recommendations based on Mintel’s recently released and highly sought after key trends for 2025, released at the end of last year. With opportunities to discover the very latest trends and products, and gain insights into global consumer behavior's impact on the beauty and personal care market, sessions will include: "Beaut-AI – Where cutting-edge artificial intelligence meets personalized cosmetics," where the realm of how Beaut-AI can elevate a brand, attract and retain customers, and lead the charge towards an innovative, customer-centric beauty future will be explored.
In "Discover the luxury of simplicity," McDougall will cover how, in an era where less is unmistakably more, attendees can experience the allure of "quiet beauty" - a minimalist approach that speaks volumes through its focus on high-quality ingredients, proven efficacy, and the serene confidence of simplicity.
The third and final session concluding each day of the Mintel Live Demos will be "NeuroGlow – where cutting-edge science meets holistic wellness." Here, attendees can explore the transformative power of psychodermatology and neurocosmetics, designed to elevate the beauty routine into a complete mind-body experience.
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"The Innovation Zone is not just a space at the show, it's where the future of cosmetics comes to life. We pride ourselves on uniting personal care ingredient suppliers, big and small, with cosmetic scientists and R&D professionals, who each bring all the elements of innovation together," said Roziani Zulkifli, event director. "We’re looking forward to celebrating innovation, excellence, and the latest advances in the beauty and personal care industry at In-Cosmetics Global this April."
Showcasing actives and functional ingredients, the Innovation Zone is a hotspot for visitors to discover the latest raw materials, test formulations, and draw inspiration for their upcoming product launches. Each featured ingredient in the Zone will be entered in In-Cosmetics Global Awards, sponsored by Kenvue, which will take place on April 16.
Tracking the Trends
For the duration of the event, a series of nine Mintel Live Demos, delivered by Andrew McDougall, director – beauty & personal care at Mintel, will reveal the key trends and products shaping the future of the beauty industry. Supported by robust data and expert insights, attendees will gain valuable market expertise and strategic recommendations based on Mintel’s recently released and highly sought after key trends for 2025, released at the end of last year. With opportunities to discover the very latest trends and products, and gain insights into global consumer behavior's impact on the beauty and personal care market, sessions will include: "Beaut-AI – Where cutting-edge artificial intelligence meets personalized cosmetics," where the realm of how Beaut-AI can elevate a brand, attract and retain customers, and lead the charge towards an innovative, customer-centric beauty future will be explored.
In "Discover the luxury of simplicity," McDougall will cover how, in an era where less is unmistakably more, attendees can experience the allure of "quiet beauty" - a minimalist approach that speaks volumes through its focus on high-quality ingredients, proven efficacy, and the serene confidence of simplicity.
The third and final session concluding each day of the Mintel Live Demos will be "NeuroGlow – where cutting-edge science meets holistic wellness." Here, attendees can explore the transformative power of psychodermatology and neurocosmetics, designed to elevate the beauty routine into a complete mind-body experience.
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