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Laura Geller Beauty Launches ‘Own Your Age’ on National Mature Women’s Day

Features a skit with comedian Leanne Morgan to encourage women to embrace their age using the brand’s cosmetics designed for mature skin.

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By: Lianna Albrizio

Associate Editor

In celebration of National Mature Women’s Day, Laura Geller Beauty has launched an “Own Your Age” campaign featuring comedian

Best of the Best Baked Face Palette includes eyeshadows, blush, bronzer and lifting highlighters and Kabuki brush.
Leanne Morgan.
 
Launching today across digital and TV streaming services, the campaign explores the pressures older women experience to keep up with the younger generations and creates a safe community that encourages older women to embrace and celebrate all aspects of aging
 
According to AARP, 81% of women over 50 say they feel pressure to look and dress younger. The campaign features women over 40 alongside Morgan delving into humorous ways in which older women look and act younger (selfies, Gen Z slang, TikTok videos and trending makeup looks). In the skit, Morgan portrays an age empowerment coach working with these women in an “Aging Women’s Support Group” to own their age.  

Laura Geller’s Own Your Age Bundle

The following three Laura Geller products are designed to help mature women look and feel their best:
 
Best of the Best Baked Face Palette includes eyeshadows, blush, bronzer and lifting highlighters;
 
Retractable Angled Kabuki Brush – Jelly Balm provides smooth lips with a pop of color; and
 
Jelly Balm Hydrating Lip Color – Can be used with the Kabuki Brush for easy application of foundation, color and highlight.

Check out a clip below:

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