04.22.24
Jason Wu Beauty products will debut in CVS’s off-shelf display program in more than 3,000 stores across the US.
“We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic,” said Wu. “I am so excited to continue to bring products to the marketplace for customers who enhance their natural beauty and allow their confidence to shine. This expansion with CVS allows us to reach even more of our audience and provide them with the opportunity to make picking up their favorite Jason Wu Beauty products easier than ever.”
Drawing inspiration from his years in the fashion industry and multicultural background, Jason Wu Beauty offers a range of “affordable essentials” for the eyes, cheeks, lips and brows, from richly pigmented eyeshadows to lip treatments.
Jason Wu Beauty first debuted in 2020 in Target.
Jason Wu Beauty first debuted in 2020 in Target.
Product Assortment
The line includes:
Flora Nine Mini Palette in Matte Agave;
Opal Stick Highlighter, which is billed a creamy, blendable highlighter that adds a radiant glow to the complexion;
Flora Nine Mini Palette in Matte Agave;
Opal Stick Highlighter, which is billed a creamy, blendable highlighter that adds a radiant glow to the complexion;
The Blush Trio Palette, which contains three shades that deliver a “natural flush of color” for a healthy complexion;
Kindness For Your Lips Lip Oil, which hydrates lips with a blend of oils, imparting a soft, smooth feel;
Tint It Oil It Plump It Pink Pineapple, which delivers sheer color, hydration and a plumping effect;
Hot Fluff Lipstick in Apple Pie is a multi-purpose creamy lipstick that delivers "intense" color with a satin finish; and
The Good Night Mr. Wu Lip Mask, which is enriched with ingredients to revive and replenish lips while asleep.
Products are available to shop in stores and will retail at price points between $12 and $19.