IT Cosmetics Launches 3-in-1 SPF

IT Cosmetics has recently launched its first three-in-one SPF, the Hello Sunshine Invisible Sunscreen SPF 50.

 

The new products multitasks as a sunscreen, hydrating serum and makeup primer.

 

Developed with insights from plastic surgeons and dermatologists’ ingredient and skincare expertise, Hello Sunshine is formulated with pro-vitamin B5 and hyaluronic acid, the invisible sunscreen leaves no white cast and doesn’t have a greasy residue. It also helps prevent skin issues including sun damage, sunspots, dark spots, hyperpigmentation and signs of photoaging like fine lines and wrinkles.

In clinical trials based on a seven-week consumers study, 98% agree skin felt instantly hydrated and the product has an invisible finish and 99% of people agree Hello Sunshine feels lightweight and barely there on the skin.

 

Based on a one-hour instrumental TEWL study, Hello Sunshine offers 48-hour hydration. Based on a seven-week consumer study, skin is proven to be smoother, softer, and brighter after 1 week.

 

IT Cosmetics Hello Sunshine retails for $35 and is available online at ITCosmetics.com, Sephora and Ulta.

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