On the heels of Rouge Rabanne, Rabanne Beauty is introducing a new lip innovation, Dramalips. 

 

The vegan and cruelty-free lipstick yields a glossy-wet finish, packed with conditioning ingredients in 11 highly pigmented colors, three pearly shades and two finishes for +350% instant shine. 

 

The mood-defining lip product is inspired by the light-reflecting metallic and jeweled fabrics at the heart of the Rabanne fashion legacy, per marketers. 

 

Dramalips’ ultra–pigmented formula delivers one–stroke, high-impact payoff in vibrant shades that lock in color with no bleeding up to 12 hours, per the brand. 

 

Key ingredients include hyaluronic acid and pomegranate extract that leave skin hydrated, smooth and supple. 

The highly pigmented glassy finishes include the following shades:

 

First Red Carpet (iconic rouge); Hang Up (sweet cinnamon); Casual Fling (rich black fuschia); Madder (intense aubergine); Divorce Party (warm brunette); Red Seal (fiery crimson); Secret Code (mocha–beige); Go Bankrupt (classic brown); Oh Babe (tempting pink); Double Date (rosy nude); and Safe Word (siren red).

 

The following shades come in an “ultra pearly glassy finish:” Sugar Baby (icy clear); Lilac Cutie Pie (lavender sorbet); and Lollipop (fresh spearmint).

 

“Beauty today is all about self–expression,” said Diane Kendal, Rabanne Beauty creative director. “With its daring wet–look shine, the intense red lip created using Dramalips offsets the sparkling eye for something that feels both fresh and timeless; an invitation to stop playing it safe and instead, free your boldest, most dazzling, most dramatic self.”

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