For decades, pediatricians advised parents and healthcare workers to avoid putting lotion on newborn skin during the first day of life…not anymore. Aveeno’s new newborn skincare line features a wash & balm duo that are safe to use from day one, according to Kenvue.

Aveeno Baby Healthy Start Newborn Balm is a rich, emollient balm inspired by the multifunctionality of the vernix to nourish and maintain the newborn skin barrier, their shield from germs and irritants. It is a hypoallergenic and gentle formula that contains Triple Oat Complex, a blend of soothing moisturizers with antioxidant and prebiotic properties that moisturize and support newborn skin, and is clinically-proven to increase hydration in one use, according to the brand.

Aveeno Baby Healthy Start Newborn Wash is a nourishing cleanser made with prebiotic oat, oat extract, and glycerin to create a rich lather that gently cleanses delicate newborn skin, and supports the natural moisture barrier when used together with Aveeno Baby Healthy Start Newborn Balm.

When used together, these newborn products provide the ideal regimen for safe cleansing and moisturization to help support newborn skin barrier development, according to the company.

Related Content:

The Skin Health View via Kenvue