(This story was updated in June 8 & 10, 2020 with additional companies)
Beauty, personal care and home care companies are rising up and taking a stand against racial injustice following the brutal killing of George Floyd. On this page, we will be compiling a running list of beauty, personal care and home companies and brands that are joining in this cause to bring about much-needed and long-overdue change.
Now is the time for seachange.
We will update this list ongoing. If your brand is taking a stand, tell us (email
cesposito@rodmanmedia.com) and we will add it here.
Grande Cosmetics donated $25,000 to the NAACP. Additionally through the month of June, 10% of all proceeds from its website sales will be donated to the NAACP with a goal of $50,000 or more.
Announced that it will make an initial donation of $2.5 million focusing on three areas: supporting Black businesses in our communities impacted by recent events; engaging Black youth who represent our future; and accelerating Black community access to justice and criminal justice reform.
P&G has created a new fund with an initial contribution of $5 million for organizations striving for equality and justice. The
Huda Beauty has pledged to donate $500,000 to the NAACP Legal Defense Fund.
Harry’s and Flamingo will donate $500,000 to organizations that combat racism and support mental health care access for Black communities. The company also said it is “committed to looking inward to see how we can be better as an organization and as an individuals.”
DevaCurl has pledged a $50,000 donation to Black Lives Matter, and will says it will be sharing resources and links to organizations making an impact.
ABH is pledging $1 million toward the fight against systemic racism, oppression and injustice, beginning with a $100,000 donation to several organizations including NAACP Legal Defense Fund, Black Lives Matter and The Innocence Project among others.
This beauty brand has pledged a $1 million donation, with half earmarked as grants for black-owned beauty brands.
L’Oréal said that along with its employees across 35 brands, it has committed to donate more than $500,000 to organizations like the NAACP, Black Lives Matter and the Minnesota Freedom Fund among others. The company also announced the formation a Diversity & Inclusion Advisory Board that will include diverse voices from inside and outside the company and will develop a comprehensive, company-wide action plan on anti-racism.
This J&J brand. is pledging $1 million toward the fight against systemic racism, oppression and injustice, beginning with a $100,000 donation to several organizations including NAACP Legal Defense Fund, Black Lives Matter and The Innocence Project among others.
The Honest Company says it will donate $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.
Founder of Native Atlas, Alexia Wambua, is making a financial contribution to The Conscious Kid Organization, an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth that partners with organizations, children’s museums, schools, and families to promote access to children’s books centering underrepresented and oppressed groups.
Acaderma is donating 100% of June’s sales to NAACP and Black Girls Code, dedicated to educating and empowering young girls of color to be innovators in science, technology, engineering and mathematics fields.
The Estée Lauder Companies Inc., on June 10, announced its Commitment to Act on Racial Equity in the US, which includes a pledge to give, including through The Estée Lauder Companies Charitable Foundation and the company’s matching of employee gifts, a total of $10 million over the next three years to support racial and social justice and to continue to support greater access to education through groups such as NAACP Legal Defense and Educational Fund, Inc., Equal Justice Initiative and The Young Women’s Leadership Schools (TWYLS). ELC said it will also be donating $5 million in the coming weeks and an additional $5 million over the following two years. This pledge includes and builds upon the company’s $1 million pledge to support racial and social justice organizations previously communicated to our employees.